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COMBI stands for "Communication for Behavioral Impact". COMBI was introduced by the World Health Organization (WHO) in 2001 as one of the strategies to address the problem of Dengue in Malaysia. COMBI is a dynamic approach that uses social mobilization and communication strategies to influence individuals, families and communities toward healthy behavior change. The COMBI approach is developed based on theories of behavior change, communication and marketing to address social issues. COMBI is also a comprehensive yet flexible approach to planning, implementing and monitoring social mobilization and communication actions that can be modified and tested according to selected behavioral objectives.
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Contact

Faculty of Civil Engineering Technology
Level 1, Cancellery Building
UMPSA Gambang
Universiti Malaysia Pahang
Al-Sultan Abdullah
Lebuh Persiaran Tun Khalil Yaakob
26300, Kuantan
Pahang, Malaysia